We led the creative direction and full production of Ellie designed to set it apart from the usual café and wine spots in Kosovo. The vision was to give Ellie an editorial identity — bold, unusual, and inspired by fashion imagery rather than hospitality trends. Each shoot explored different faces and aesthetics, creating a series of visuals that feel curated and artistic. Beyond production, we also manage Ellie’s social media presence, ensuring that the brand’s distinct editorial look continues seamlessly across digital platforms.