The creative direction and production for Ellie’s Halloween campaign transformed the space into Ellie Chocolate Factory, inspired by Charlie and the Chocolate Factory. The concept moved away from typical Halloween visuals and instead built a cinematic, playful world rooted in fantasy and fashion-led storytelling. Every detail — from set design to styling — was treated as part of a larger visual narrative, creating imagery that felt surreal, curated, and intentional. The campaign extended seamlessly into digital, maintaining a strong editorial presence across Ellie’s social platforms.