FOR GATE CLUB’S REOPENING, WE CREATED THE CAMPAIGN GATE IS CALLING. THE CHALLENGE WAS TO RETHINK HOW NIGHTLIFE IS MARKETED IN KOSOVO — TAKING THE STORY OUTSIDE THE WALLS OF THE CLUB. WE INTRODUCED NEW FACES, EDITORIAL STYLING, AND VISUALS THAT BROKE AWAY FROM THE USUAL PARTY IMAGERY. INSTEAD OF SHOWING THE OBVIOUS, WE BUILT A NARRATIVE THAT FELT CULTURAL, FASHION-DRIVEN, AND MYSTERIOUS, WHILE STILL DELIVERING THE CORE MESSAGE: GATE IS CALLING.